Ecommerce SEO Services That Get Your Products Found on Google
Your next customer is searching for what you sell right now.
Our ecommerce SEO services help Shopify and WooCommerce stores rank for the searches that lead to sales: product names, categories and buying questions. We optimise your category and product pages and fix the technical problems online shops are prone to, like duplicate filter pages and slow loading. Packages start at £199 a month plus VAT, rolling monthly.
We build Shopify and WooCommerce shops as well as optimising them, so we fix problems inside your store instead of handing you a list. You deal with Nouman, the founder, from the first audit to every monthly report.
Our ecommerce SEO services help Shopify and WooCommerce stores rank for the searches that lead to sales: product names, categories and buying questions. We optimise your category and product pages and fix the technical problems online shops are prone to, like duplicate filter pages and slow loading. Packages start at £199 a month plus VAT, rolling monthly.
We build Shopify and WooCommerce shops as well as optimising them, so we fix problems inside your store instead of handing you a list. You deal with Nouman, the founder, from the first audit to every monthly report.
Why Good Online Shops Still Don’t Show Up on Google
Most small shops lose on Google for the same few reasons. Product descriptions copied from the supplier often match other retailers’ pages word for word. Category pages are a grid of products with nothing for Google to read. Filters for size, colour and price can create hundreds of near-identical URLs, and products deleted when they sell out leave dead links behind.
Meanwhile the broad searches, like “trainers” or “scented candles”, mostly go to marketplaces and national retailers. A small shop wins on specific searches: the exact product, the niche category, the question asked just before buying. Ecommerce SEO is the work of making your store the best answer to those.
It runs on the same foundations as our wider SEO services, adapted to how shops are built.
Shopify SEO vs WooCommerce SEO: What’s Different?
Both platforms can rank well. The difference is how much is handled for you and how much you can change. Shopify generates canonical tags, an XML sitemap and a robots.txt file automatically, and its themes include product markup. The trade-offs are a fixed URL structure (/products/ and /collections/) and apps, each of which can slow the store down.
WooCommerce runs on WordPress, so you control URLs, templates and hosting. That freedom needs managing: an SEO plugin such as Rank Math or Yoast, decent hosting, and care with tag and filter pages that multiply. Still choosing a platform? Our WooCommerce vs Shopify comparison covers costs and features.
The Platform Matters Less Than the Pages
Google’s own ecommerce guidance says that if you use an ecommerce platform, it has most likely dealt with URL design issues already. What decides rankings is what’s on your category and product pages, and how they link together.
Ecommerce SEO Services
What’s Included in Our Ecommerce SEO Services
Ecommerce SEO is a set of jobs done in the right order, starting with the pages most likely to bring orders. Here’s what it covers on a Shopify or WooCommerce store.
Keyword Research by Buying Intent
We find what your customers actually type, from “buy” searches to comparison questions, and map each one to a single page so your own pages don’t compete.
Category and Collection Pages That Rank
Category pages (called collections on Shopify) usually target your biggest searches. We add a short, useful introduction, clear titles and headings, and links between related categories so Google sees how your range fits together.
Product Pages Written for Buyers
On the product pages in your plan, supplier descriptions are rewritten in your own words, with clear titles, sizes, materials and delivery details. Images get descriptive file names and alt text, which also helps them appear in Google Images.
Product Markup Google Can Read
Schema (also called structured data) is hidden code that tells Google a page’s price, availability and reviews. Shopify themes and WooCommerce add the basics. From Growth upwards, schema work is included, and we check your product markup with Google’s Rich Results Test and fill the gaps.
Filters, Variants and Duplicates Under Control
Size, colour and sort options can create many near-copies of the same page. We use canonical tags (a note telling Google which version is the main one) and sensible filter settings, so Google spends its time on the pages that sell.
Technical Fixes and Speed
Slow pages, broken links, sold-out products returning errors and pages Google hasn’t indexed. We find them in Google Search Console and fix them, using 301 redirects for discontinued products so the old page’s value isn’t thrown away.
Buying Guides That Feed Your Categories
Growth and Authority include monthly SEO articles. For a shop, that means buying guides and comparisons that answer pre-purchase questions and link straight to the right category.
Want to check your own shop first? Our small business SEO audit walks you through the main checks.
Our Ecommerce SEO Process
How We Work on Your Shop, Month by Month
The first month is the heaviest: audit, keyword mapping, technical fixes and your most important categories. After that it’s a steady monthly routine of improving pages, adding content and reporting back.
Why Anchor
Why Shop Owners Work With Anchor
From experience, Nouman: Before Anchor Web Agency, I spent years building WordPress sites and complex WooCommerce stores for clients in the UK, Belgium, France and the USA. That’s why we start with how your shop is built, not just which keywords to chase.
We Build Shops, So We Can Fix Them
We’ve built stores such as Shamm G, a UK clothing brand on Shopify, and Ibrich Jewelry, a Belgian WooCommerce shop with 250+ handmade products. Starting from scratch? See our ecommerce website design service.
You Talk to the Founder
Questions, reports and decisions go through Nouman by WhatsApp, email, phone or video call. Enquiries are answered within 24 hours, usually within a few hours.
Rolling Monthly, No Lock-In
Ecommerce SEO runs from £199 to £699 a month plus VAT, month to month. No long contract and no hidden fees.
Reports You Can Check
Each month you see every job we did, every page we built with its link, an internal linking report and your Google Search Console figures. 100+ projects delivered, 5-star rated.
SEO Packages and Pricing
Ecommerce SEO Pricing (2026)
Ecommerce SEO uses the same three monthly SEO packages as the rest of our SEO work, so these are the prices on our pricing page. All prices exclude VAT.
Starter SEO
New shops with a small range that need the foundations right
£199/per month
- Initial SEO audit and site health check
- Keyword research (up to 10 target keywords)
- On-page optimisation (up to 5 pages)
- Google Business Profile setup and optimisation
- Basic technical SEO fixes
- Google Search Console and Analytics monitoring
- Monthly performance report
- Basic Support available
-
Content creation or blog posts -
Local citation building -
Competitor analysis -
Schema markup implementation -
Link building or digital PR
Growth SEO
Established shops with several categories, ready to grow organic sales
£399/per month
- Initial SEO audit and site health check
- Keyword research (up to 25 target keywords)
- On-page optimisation (up to 15 pages)
- Google Business Profile optimisation and review strategy
- Full technical SEO audit and fixes
- Google Search Console and Analytics monitoring
- Competitor analysis and gap identification
- Schema markup implementation
- Local citation building (20+ UK directories)
- 5 SEO blog posts per month (1000+ words)
- Content optimisation for existing pages
- Monthly strategy call and detailed report
- Top priority support (Monday to Saturday)
Authority SEO
Larger catalogues competing for busy category searches
£699/per month
- Comprehensive SEO audit with full technical deep-dive
- Keyword research (up to 50+ target keywords)
- On-page optimisation (unlimited pages)
- Advanced Google Business Profile strategy
- Full technical SEO overhaul
- Advanced competitor intelligence and tracking
- Full schema markup suite (FAQ, Service, LocalBusiness)
- Local citation building (40+ UK directories)
- 9 SEO blog posts per month (1000+ words each)
- Content strategy and topic cluster planning
- Link building and digital PR outreach
- AI search optimisation (GEO) strategy
- Top priority support (Monday to Saturday)
All Packages Include
No long-term contracts. Month-to-month billing. Cancel any time. Transparent reporting. Direct access to the founder. Support Monday to Saturday, 8am to 8pm. Prices are for 2026 and exclude VAT. Last updated: October 2026.
Want to See What’s Holding Your Shop Back?
Run your store through our free SEO audit for a plain-English list of what to fix first. Nothing to pay, no obligation.
Portfolio / Case Studies
Real Projects. Real Businesses. Real Results.
Every project shown here is one that was designed, built, and optimised by Anchor. These aren’t mockups or templates. They’re live websites driving real business growth for real clients.
Clothing Brand - UK
Shamm G
A full Shopify store was built for a UK-based South Asian clothing brand. The shop features seasonal collections for men, women, and kids with product filtering, size selection, and a streamlined checkout.
- E-commerce
- Meta & Google ads
- 3 services delivered
Jewelry Brand - Belgium
Ibrich Jewelry
A WooCommerce store was designed for a Belgian handmade jewellery brand. The shop showcases over 250 products across earrings, studs, and bracelets with clean product photography and quick-view functionality.
- E-commerce
- Logo Design
- 2 services delivered
Perfume & Luxury - NL
Quality Fashion
A premium online store was created for a Dutch fashion and fragrance retailer selling exclusive men’s and women’s clothing, accessories, and perfumes. WhatsApp customer support was integrated throughout.
- Website Design
- SEO
- Lead Generation
- 3 services delivered
Client Testimonials
Don't Just Take Our Word For It
Real results. Real feedback. See what our clients have to say about working with us.
Frequently Asked Questions
Ecommerce SEO Questions, Answered Honestly
Questions? Answers Are Right Here
Straight answers to what shop owners ask us most. If yours isn’t here, message us on WhatsApp.
How much do ecommerce SEO services cost?
Our ecommerce SEO packages are £199, £399 and £699 a month, all excluding VAT and rolling monthly. Starter suits a new shop with a small range. Growth adds schema, competitor analysis and monthly articles, and Authority adds link building and more content.
What’s the difference between ecommerce SEO and normal SEO?
The principles are the same, but shops have problems service sites don’t: hundreds of product pages, supplier descriptions, filters that create duplicate URLs, products that sell out, and markup for prices and stock. Ecommerce SEO concentrates on category and product pages, because that’s where buyers land and where orders happen.
Is Shopify good for SEO?
Yes, for most small shops. The technical basics are built in, so Shopify SEO is mostly about strong collection pages, original product descriptions, a quick theme with only the apps you need, and good links between collections and products. The main limit is a fixed URL structure, which rarely holds a small shop back.
Can you do SEO on a shop someone else built?
Yes. We start with an audit of your store as it stands, whoever built it, and fix what we find on Shopify or WooCommerce. If the audit shows the shop needs rebuilding rather than fixing, we’ll say so plainly and explain why before you spend money on SEO.
Will my products show in Google Shopping without paying for ads?
They can. Products reach Google’s Shopping tab through Google Merchant Center, a free account where you submit your product data, and unpaid listings are possible there. Google says Merchant Center is required for the Shopping tab, and product markup on your pages helps Google check your feed against your site.
How long does ecommerce SEO take to work?
Technical fixes and new product markup can be picked up as soon as Google recrawls the pages. Ranking for competitive category searches takes longer, and anyone promising a date is guessing. You’ll see the work and the numbers every month, and because it’s rolling monthly you can stop at any time.
Can you guarantee my shop reaches page one?
No, and be wary of anyone who does. Google’s own guidance says no one can guarantee a #1 ranking. What we can promise is clear work every month on the pages most likely to bring orders, and honest reporting on what moved and what didn’t.
Available Monday to Saturday, 8am to 8pm
Ready to Get Your Products Found?
Tell us what you sell, which platform you’re on and the categories that matter most. You’ll get a straight answer on what ecommerce SEO can realistically do for your shop, usually within a few hours.